AI/LLMs News A New Model for Voice and Camera Search Google has released its Gemini 3.8 Live and Gemini 3.8 Live Extended Thinking models, and Gemini 3.8 Live is now powering Search…
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2 minA Global Rollout With a Bigger Toolkit OpenAI is expanding ChatGPT ads into more international markets, rolling out to select…
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2 minKeyword Control Comes to AI Mode Google is testing Search ads in AI Mode that are triggered by exact and…
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2 minThe Data Is In Google described the August 2026 spam update as a normal spam update, but the first ranking…
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2 minThe August 2026 Spam Update Has Finished Google has confirmed the August 2026 spam update is complete. It ran from…
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2 minGoogle Launches the August 2026 Spam Update Google has started rolling out the August 2026 spam update. It began on…
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2 minA Long-Standing Setting Disappears Google Ads is removing the campaign-level language targeting setting from Search campaigns, with the change rolling…
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2 minLegacy Search Features Are Being Retired Google has set out when legacy Search campaign features will be automatically moved into…
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1 minLocal Intent Gets a Sharper Focus Google has updated Performance Max store-goal campaigns so advertisers can prioritise nearby, high-intent visitors…
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2 minAI Referrals Are Growing, and Not Just From ChatGPT New data covered by Search Engine Land shows AI referral traffic…
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2 minGoogle Rolls Out the June 2026 Spam Update Google has released and completed the June 2026 spam update. It began…
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2 minUK Advertisers Get Access OpenAI has launched ChatGPT Ads Manager in the UK, giving British advertisers direct access to advertising…
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2 minChatbots Are Now a Search Channel New research from Pew shows that 42% of US adults use AI chatbots for…
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1 minThe End of Standalone Display Google is retiring standalone Display campaigns and moving them into Demand Gen. From June 2026,…
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2 minA Sensitive Category Enters AI Search Google has confirmed it is testing healthcare ads in AI Mode, offering an early…
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2 minThe May 2026 Core Update Has Finished Google’s May 2026 core update has finished rolling out. It started on 21…
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1 minChatGPT Moves Into Performance Advertising OpenAI is expanding ChatGPT ads into performance advertising, adding conversion-focused ads, tracking tools and pay-for-results…
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2 minGoogle Launches the May 2026 Core Update Google has started rolling out the May 2026 core update, the second broad…
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2 minA New Generation of Ad Formats At Google Marketing Live 2026, Google unveiled a new set of Gemini-powered ad formats…
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2 minBuying Without Leaving Google Among the announcements at Google I/O 2026, Google confirmed that Universal Cart, its agentic checkout experience,…
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1 minThe First Real Redesign in 25 Years The Google search box has barely changed since 2000. At Google I/O 2026…
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2 minA New Default Model for AI Mode At Google I/O 2026, Google announced it is upgrading Search with Gemini 3.5…
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2 minSpam Rules Now Cover AI Answers Google has updated the wording of its spam policies to explicitly cover attempts to…
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2 minGoogle Finally Puts It in Writing Google has published its first official guide to optimising for its generative AI features,…
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2 minCatalogues Become Ads Inside ChatGPT OpenAI is making a clearer push into e-commerce advertising. Retailers can now connect their product…
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2 minA Far Bigger Update Than December The first ranking data from the March 2026 core update is in, and it…
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2 minGoogle Confirms the March 2026 Core Update Has Finished Google has confirmed that the March 2026 core update has finished…
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3 minGoogle Launches the March 2026 Core Update Google has confirmed the rollout of the March 2026 core update, which began…
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3 minGoogle Launches the March 2026 Spam Update Google has confirmed the rollout of the March 2026 spam update, which began…
AI/LLMs News
15 minAI crawlers are hitting your website right now. You just can’t see them. Right now, as you read this, AI…
Gorilla News
13 minThe landing page is the campaign. Most agencies don’t act like it. Here’s something that most PPC agencies won’t tell…
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12 minYou’re asking the wrong question. Not because it’s a bad question – it’s the one every business owner asks eventually…
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9 minYour marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows…
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11 minQuality Score is Google’s 1-10 rating of your keyword-level ad experience. It’s built from three components: expected click-through rate, ad…
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11 minDuplicate content is one of the most misunderstood problems in SEO. There’s no penalty for it. Google has said so…
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15 minIf you run a website that targets users in different countries or languages, hreflang tags tell search engines which version…
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11 minEntity SEO is the practice of optimising content and technical signals around entities – the specific people, organisations, places, concepts…
Local News
12 minA local citation is any online mention of your business name, address, and phone number (NAP). Citations appear on business…
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21 minShopify powers roughly 28-30% of US e-commerce, according to various industry estimates, and its UK presence has grown steadily over…
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12 minBlack hat SEO is any tactic that violates Google’s spam policies in an attempt to manipulate search rankings. It covers…
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16 minSEO has been declared dead roughly 4,852 times since January 2016, according to an Ahrefs count of published articles making…
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13 minIf you run a business that goes to the customer – a plumber, locksmith, mobile mechanic, pest controller, or cleaning…
AI/LLMs News
7 minllms.txt is a proposed web standard that provides AI systems with a structured summary of a website’s most important content…
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8 minThere’s no universally correct answer here. The right model depends on your budget, your growth stage, the complexity of your…
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12 minYou can have a dozen SEO dashboards and still not know whether your organic strategy is working. That’s because most…
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13 minThe way people search in Tokyo has almost nothing in common with how they search in Birmingham. Different languages, different…
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12 minIf your business operates in more than one location, you’ve got a problem most SEO advice doesn’t properly address. Standard…
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13 minSchema markup is code you add to your website that helps search engines understand what your content is about. It…
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6 minNAP stands for Name, Address, and Phone number – the three pieces of business information that appear across your website,…
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11 minEvery e-commerce site deals with products going out of stock. It’s unavoidable. What separates well-run stores from the rest is…
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12 minA website redesign doesn’t have to mean a traffic nosedive. The ranking drops that follow most redesigns aren’t caused by…
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11 minMost businesses treat SEO and PPC as two separate budget lines fighting for the same pot of money. Marketing managers…
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6 minTopical authority is the degree to which a website is recognised as a comprehensive, trustworthy source on a specific subject.…
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13 minIndustry estimates consistently put wasted Google Ads spend at around 20% of total budget. That’s not a rounding error. For…
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10 minGoogle Ads dominates paid search. That’s not controversial. But Microsoft Ads has quietly built a network that reaches far more…
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17 minLink building is the process of getting other websites to link back to yours. Those backlinks act as third-party endorsements…
Local News
13 minGoogle reviews directly influence where your business appears in local search results. They’re one of the strongest signals Google uses…
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10 minSEO and PPC both drive traffic to e-commerce sites, but they work on fundamentally different timelines, cost structures and conversion…
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11 minSEO doesn’t sell itself in the boardroom. Most senior decision-makers understand paid advertising because it works like buying something: spend…
AI/LLMs News
10 minNot all content formats are equally likely to be cited by AI systems. Research analysing tens of thousands of AI…
Local News
9 minA negative Google review won’t destroy your business. That’s worth saying upfront, because the panic that follows a one-star review…
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8 minA Google Ads audit is a systematic review of every account element that affects performance. It is how you find…
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8 minGoogle Search Console is a free tool from Google that shows how your website appears in search results. It reports…
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6 minGenerative Engine Optimisation (GEO) is the practice of optimising content so that AI-powered search systems like ChatGPT, Google AI Overviews,…
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21 minE-commerce SEO is the process of optimising an online store so its product pages, category pages, and supporting content rank…
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12 minCrawl errors happen when a search engine tries to access a page on your site and can’t. Sometimes the page…
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10 minMost websites fall into the same trap. They publish blog posts that attract traffic but never convert, or they build…
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8 minContent pruning is the process of auditing existing website content and deciding what to keep, update, consolidate or remove. Over…
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12 minA content audit is a systematic review of every piece of content on your website, measured against performance data and…
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13 minAn XML sitemap is a file that lists the URLs on your website you want search engines to find. It’s…
AI/LLMs News
2 minTraffic from AI-powered search tools is growing rapidly. ChatGPT, Perplexity, Google Gemini, Microsoft Copilot and other AI platforms now send…
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13 minYou can target the right keyword and still get it completely wrong. It happens all the time. A business picks…
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7 minA pillar page is a comprehensive page covering a broad topic. Topic cluster pages are more focused pages covering specific…
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15 minCore Web Vitals are three specific metrics Google uses to measure how real users experience your website. They track loading…
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12 minA zero-click search is a search that ends on the results page. The user gets their answer from a featured…
AI/LLMs News
7 minGoogle AI Overviews are AI-generated summaries that appear at the top of search results, providing direct answers to queries before…
AI/LLMs News
8 minWhen ChatGPT, Perplexity, Gemini or Google’s AI Overviews cite a web source in their response, that citation is not random.…
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9 minFacebook and Instagram both run through Meta Ads Manager, which means the targeting, bidding and reporting infrastructure is identical. The…
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12 minGoogle wants to send people to pages that answer their question quickly, clearly and without friction. That’s the entire overlap…
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11 minThe quality of work you get from an SEO agency depends heavily on what you give them to work with.…
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12 minA canonical tag is a snippet of HTML that tells search engines which version of a page you want indexed…
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12 minGuest posting is the practice of writing content for another website in exchange for a backlink to your own. The…
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9 minIf you’ve asked an agency how much Google Ads costs, you’ve probably heard some version of “it depends.” That’s technically…
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11 minEvery SEO tool on the market will happily flag hundreds of “toxic” backlinks pointing at your site. Red warnings, danger…
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15 minGoogle Shopping ads are the product listings that appear at the top of Google search results with an image, price,…
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15 minProduct pages are where the money is. They’re the pages people land on when they’re ready to buy – or…
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9 minThe short answer: subdirectories consolidate link equity under one domain and are simpler to manage. Subdomains give you more separation…
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16 minInternal links are hyperlinks that point from one page on your site to another page on the same site. They’re…
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13 minScaling content production sounds simple. Hire more writers, publish more pages, watch traffic grow. In practice, most businesses that try…
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10 minSmart Bidding is Google’s set of automated bid strategies that use machine learning to optimise for conversions or conversion value…
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10 minEvery keyword strategy eventually hits the same question: should you chase the big, high-volume search terms or focus on the…
AI/LLMs News
6 minAnswer Engine Optimisation (AEO) is the practice of structuring and optimising content so that AI-powered search tools cite it in…
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9 minGoogle Consent Mode v2 is a framework that adjusts how Google tags behave based on a visitor’s cookie consent choices.…
Local News
11 minThey’re both SEO. They both involve keywords, content, links, and technical work. But local SEO and national SEO are different…
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11 minSEO ROI tells you whether the money you’re putting into organic search is generating more revenue than it costs. The…
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15 minWooCommerce powers roughly 36-39% of all online stores, depending on whose data you trust. It’s the default choice for anyone…
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10 minThe fastest way to earn backlinks without begging for them is to publish something nobody else has. Original data –…
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8 minLinkedIn Ads cost more per click than almost any other paid advertising channel. That’s the headline most marketers fixate on.…
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12 minMost blog posts never rank for anything. They get published, shared once on social media and then sit at the…
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12 minPicking the wrong SEO agency costs more than money. It costs months of lost momentum, potential damage to your site,…
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6 minMost PPC reports contain too many numbers and not enough insight. A dashboard full of impressions, clicks and CTR looks…
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13 minMost UK businesses pay between £500 and £5,000 per month for SEO. But that range is about as useful as…
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11 minServer-side tracking moves data collection from the visitor’s browser to a server the business controls. Instead of tracking scripts running…
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14 minE-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to evaluate the quality of content in…
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8 minThe best PPC campaign imaginable still fails if the landing page doesn’t convert. You can nail your keyword targeting, write…
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12 minBounce rate tells you what percentage of visitors land on your site and leave without doing anything meaningful. Not just…
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18 minCategory pages are the workhorses of ecommerce SEO. They sit between your homepage and your product pages, targeting the high-volume…
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12 minEvery website ranking above you got there for a reason. Content quality, technical health, and user experience all play a…
Local News
11 minThe Google Map Pack (sometimes called the Local Pack or 3-Pack) is the block of three business listings that appears…
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17 minA website migration is one of the highest-risk activities in SEO. Change a URL structure, swap a CMS or move…
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19 minGoogle can render JavaScript. That’s the good news. The bad news is that rendering JS is roughly 100 times more…
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9 minGoogle Tag Manager is a free tool that lets you add and manage tracking codes on your website without editing…
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12 minA/B testing for SEO is the practice of splitting a group of similar pages into a control set and a…
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14 minOrganic search is quietly responsible for the majority of website traffic in most industries. When a business doesn’t invest in…
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13 minPerformance Max is Google’s all-in-one campaign type that runs ads across Search, Shopping, Display, YouTube, Gmail, Maps, and Discover from…
PPC News
10 minRemarketing and retargeting are not the same thing, despite what most of the internet will tell you. The short version:…
Local News
13 minYour Google Business Profile (formerly Google My Business) is one of the most direct ways to influence how your business…
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10 minA customer visits the site through a Google search, returns two weeks later via an email link, clicks a retargeting…
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9 minTikTok has over 1 billion monthly active users globally, and the UK is one of its strongest markets. The platform…
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13 minDigital PR is the practice of using newsworthy content, data-driven campaigns and journalist outreach to earn coverage in online publications.…
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10 minHow you divide your marketing budget matters more than how large it is. A business spending £3,000 a month on…
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12 minGoogle uses the mobile version of your site for indexing and ranking. That’s not new information. But knowing it and…
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12 minConversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action. That…
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12 minYour website’s speed affects everything that matters: where you rank, whether visitors stick around, and how many of them convert.…
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8 minNot all backlinks are equal. A single link from a relevant, authoritative site can shift rankings more than a hundred…
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9 minGoogle Analytics 4 contains hundreds of report combinations. Most of them are irrelevant to SEO. The default reports GA4 ships…
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14 minGoogle dominates global search with roughly 90% market share, but it’s far from the only game in town. Depending on…
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10 minContent cannibalisation happens when two or more pages on your site compete for the same keyword. Google can’t decide which…
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10 minConversion tracking in GA4 answers the question that traffic data alone cannot: is your website actually producing business results? Without…
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12 minThe fundamentals of SEO don’t change based on who you’re selling to. Google still crawls, indexes, and ranks pages using…
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15 minRobots.txt is a plain text file that sits in your site’s root directory and tells search engine crawlers which parts…
SEO News
15 minThree to six months. That’s the answer you’ll get from most agencies, and it’s not wrong – but it’s not…
