SEO News

SEO News 3 min

March 2026 Spam Update Rolling Out

Google Launches the March 2026 Spam Update Google has confirmed the rollout of the March 2026 spam update, which began…

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Kyle Clifford

25 Mar 2026

PPC News 12 min

Where Should You Invest First — SEO or PPC?

You’re asking the wrong question. Not because it’s a bad question – it’s the one every business owner asks eventually…

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David Galvin

15 Mar 2026

AI/LLMs News 9 min

Introducing Gorilla Reports

Your marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows…

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Kyle Clifford

14 Mar 2026

SEO News 11 min

How to Find and Fix Duplicate Content Issues

Duplicate content is one of the most misunderstood problems in SEO. There’s no penalty for it. Google has said so…

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David Galvin

26 Feb 2026

SEO News 14 min

How to Implement Hreflang Tags the Right Way

If you run a website that targets users in different countries or languages, hreflang tags tell search engines which version…

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David Galvin

19 Feb 2026

SEO News 11 min

Why Entity SEO Matters More in the Age of LLMs

Entity SEO is the practice of optimising content and technical signals around entities – the specific people, organisations, places, concepts…

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Gemma Lutwyche

3 Feb 2026

Local News 12 min

The UK Business Directory List That Actually Matters for Local SEO

A local citation is any online mention of your business name, address, and phone number (NAP). Citations appear on business…

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David Galvin

23 Jan 2026

SEO News 21 min

How to Optimise Your Shopify Store for Search

Shopify powers roughly 28–30% of US e-commerce, according to various industry estimates, and its UK presence has grown steadily over…

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Liam Blackledge

4 Jan 2026

SEO News 12 min

What Is Black Hat SEO and Why Should You Avoid It?

Black hat SEO is any tactic that violates Google’s spam policies in an attempt to manipulate search rankings. It covers…

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David Galvin

29 Dec 2025

AI/LLMs News 16 min

Will AI Replace SEO? What the Evidence Shows

SEO has been declared dead roughly 4,852 times since January 2016, according to an Ahrefs count of published articles making…

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John Carey

29 Dec 2025

Local News 13 min

How Service Area Businesses Can Rank Without a Physical Address

If you run a business that goes to the customer – a plumber, locksmith, mobile mechanic, pest controller, or cleaning…

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Liam Blackledge

24 Dec 2025

AI/LLMs News 7 min

What Is llms.txt and Is It Worth Implementing?

llms.txt is a proposed web standard that provides AI systems with a structured summary of a website’s most important content…

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John Carey

29 Nov 2025

SEO News 8 min

In-House SEO vs Agency and How to Decide

There’s no universally correct answer here. The right model depends on your budget, your growth stage, the complexity of your…

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Charlotte Clifford

25 Nov 2025

SEO News 12 min

Setting SEO KPIs That Actually Mean Something

You can have a dozen SEO dashboards and still not know whether your organic strategy is working. That’s because most…

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Charlotte Clifford

21 Nov 2025

SEO News 13 min

How Search Behaviour Differs Across Markets and Why Your Keyword Research Should Too

The way people search in Tokyo has almost nothing in common with how they search in Birmingham. Different languages, different…

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Gemma Lutwyche

20 Nov 2025

Local News 12 min

How to Rank for Multiple Locations Without Cannibalising Your Pages

If your business operates in more than one location, you’ve got a problem most SEO advice doesn’t properly address. Standard…

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Liam Blackledge

19 Nov 2025

SEO News 12 min

How to Use Schema Markup to Strengthen Your SEO

Schema markup is code you add to your website that helps search engines understand what your content is about. It…

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Liam Blackledge

10 Nov 2025

Local News 6 min

What Is NAP Consistency and How Do You Audit It?

NAP stands for Name, Address, and Phone number – the three pieces of business information that appear across your website,…

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David Galvin

24 Oct 2025

SEO News 11 min

What to Do With Out-of-Stock and Discontinued Product Pages

Every e-commerce site deals with products going out of stock. It’s unavoidable. What separates well-run stores from the rest is…

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Liam Blackledge

12 Oct 2025

SEO News 12 min

How to Redesign Your Website Without Losing Rankings

A website redesign doesn’t have to mean a traffic nosedive. The ranking drops that follow most redesigns aren’t caused by…

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Liam Blackledge

22 Sep 2025

PPC News 11 min

Why SEO and PPC Work Better Together Than Apart

Most businesses treat SEO and PPC as two separate budget lines fighting for the same pot of money. Marketing managers…

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Liam Blackledge

17 Sep 2025

SEO News 6 min

How to Build Topical Authority for Better Rankings

Topical authority is the degree to which a website is recognised as a comprehensive, trustworthy source on a specific subject.…

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Gemma Lutwyche

1 Aug 2025

SEO News 17 min

What Actually Works for Link Building in 2026

Link building is the process of getting other websites to link back to yours. Those backlinks act as third-party endorsements…

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Liam Blackledge

14 Jul 2025

Local News 12 min

How to Get More Google Reviews and Why They Affect Rankings

Google reviews directly influence where your business appears in local search results. They’re one of the strongest signals Google uses…

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David Galvin

12 Jul 2025

PPC News 10 min

PPC vs SEO for E-commerce: Where Should You Invest?

SEO and PPC both drive traffic to e-commerce sites, but they work on fundamentally different timelines, cost structures and conversion…

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Liam Blackledge

12 Jul 2025

SEO News 11 min

How to Build a Business Case for SEO Investment

SEO doesn’t sell itself in the boardroom. Most senior decision-makers understand paid advertising because it works like buying something: spend…

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Charlotte Clifford

7 Jul 2025

AI/LLMs News 10 min

Which Content Formats Perform Best in AI-Generated Answers?

Not all content formats are equally likely to be cited by AI systems. Research analysing tens of thousands of AI…

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John Carey

23 Jun 2025

SEO News 8 min

Google Search Console for Beginners

Google Search Console is a free tool from Google that shows how your website appears in search results. It reports…

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Liam Blackledge

20 Apr 2025

AI/LLMs News 6 min

What Is Generative Engine Optimisation and Why Does It Matter?

Generative Engine Optimisation (GEO) is the practice of optimising content so that AI-powered search systems like ChatGPT, Google AI Overviews,…

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John Carey

19 Apr 2025

SEO News 21 min

The Complete E-commerce SEO Guide for UK Online Stores

E-commerce SEO is the process of optimising an online store so its product pages, category pages, and supporting content rank…

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Liam Blackledge

16 Apr 2025

SEO News 12 min

How to Fix Crawl Errors and Improve Your Site’s Indexability

Crawl errors happen when a search engine tries to access a page on your site and can’t. Sometimes the page…

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David Galvin

17 Mar 2025

SEO News 10 min

How to Balance Informational and Commercial Content

Most websites fall into the same trap. They publish blog posts that attract traffic but never convert, or they build…

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Gemma Lutwyche

13 Mar 2025

SEO News 8 min

When to Delete, Redirect or Rewrite Old Content

Content pruning is the process of auditing existing website content and deciding what to keep, update, consolidate or remove. Over…

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Gemma Lutwyche

10 Mar 2025

SEO News 12 min

How to Conduct a Content Audit Step by Step

A content audit is a systematic review of every piece of content on your website, measured against performance data and…

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Gemma Lutwyche

5 Mar 2025

SEO News 12 min

What Are XML Sitemaps and Why Do They Matter for SEO?

An XML sitemap is a file that lists the URLs on your website you want search engines to find. It’s…

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David Galvin

12 Feb 2025

AI/LLMs News 2 min

How to Track AI Search Referral Traffic in GA4

Traffic from AI-powered search tools is growing rapidly. ChatGPT, Perplexity, Google Gemini, Microsoft Copilot and other AI platforms now send…

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John Carey

6 Feb 2025

SEO News 13 min

What Is Search Intent and Why Does It Matter for SEO?

You can target the right keyword and still get it completely wrong. It happens all the time. A business picks…

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Gemma Lutwyche

3 Feb 2025

SEO News 7 min

How to Structure Your Content With Pillar Pages and Topic Clusters

A pillar page is a comprehensive page covering a broad topic. Topic cluster pages are more focused pages covering specific…

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Gemma Lutwyche

23 Jan 2025

SEO News 15 min

What Are Core Web Vitals and Why Do They Matter for SEO?

Core Web Vitals are three specific metrics Google uses to measure how real users experience your website. They track loading…

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David Galvin

22 Jan 2025

AI/LLMs News 12 min

What Is Zero-Click Search and How Should You Adapt?

A zero-click search is a search that ends on the results page. The user gets their answer from a featured…

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John Carey

13 Jan 2025

AI/LLMs News 7 min

What Are Google AI Overviews and How Do They Affect Your Traffic?

Google AI Overviews are AI-generated summaries that appear at the top of search results, providing direct answers to queries before…

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John Carey

11 Jan 2025

AI/LLMs News 8 min

How LLMs Decide What to Cite in AI-Generated Answers

When ChatGPT, Perplexity, Gemini or Google’s AI Overviews cite a web source in their response, that citation is not random.…

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John Carey

26 Dec 2024

SEO News 12 min

How User Experience Affects Your SEO Rankings

Google wants to send people to pages that answer their question quickly, clearly and without friction. That’s the entire overlap…

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Liam Blackledge

3 Dec 2024

SEO News 11 min

How to Brief an SEO Agency Before Your First Call

The quality of work you get from an SEO agency depends heavily on what you give them to work with.…

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Charlotte Clifford

1 Nov 2024

SEO News 12 min

How to Use Canonical Tags Correctly to Avoid SEO Issues

A canonical tag is a snippet of HTML that tells search engines which version of a page you want indexed…

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Liam Blackledge

20 Sep 2024

SEO News 12 min

Is Guest Posting for SEO Still Worth It in 2026?

Guest posting is the practice of writing content for another website in exchange for a backlink to your own. The…

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Gemma Lutwyche

28 Aug 2024

SEO News 11 min

When and How to Disavow Toxic Backlinks

Every SEO tool on the market will happily flag hundreds of “toxic” backlinks pointing at your site. Red warnings, danger…

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Liam Blackledge

16 Aug 2024

SEO News 15 min

How to Optimise Product Pages for Both SEO and Conversions

Product pages are where the money is. They’re the pages people land on when they’re ready to buy – or…

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Liam Blackledge

24 Jul 2024

SEO News 9 min

Subdomain or Subdirectory for International SEO? How to Decide

The short answer: subdirectories consolidate link equity under one domain and are simpler to manage. Subdomains give you more separation…

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Liam Blackledge

17 Jul 2024

SEO News 15 min

How Internal Linking Strengthens Your SEO Strategy

Internal links are hyperlinks that point from one page on your site to another page on the same site. They’re…

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Liam Blackledge

6 Jul 2024

SEO News 13 min

How to Scale Content Production Without Sacrificing Quality

Scaling content production sounds simple. Hire more writers, publish more pages, watch traffic grow. In practice, most businesses that try…

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Gemma Lutwyche

27 Jun 2024

SEO News 10 min

When to Target Long-Tail Keywords Over Head Terms

Every keyword strategy eventually hits the same question: should you chase the big, high-volume search terms or focus on the…

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Gemma Lutwyche

14 Jun 2024

AI/LLMs News 6 min

How to Optimise Your Content for Answer Engines

Answer Engine Optimisation (AEO) is the practice of structuring and optimising content so that AI-powered search tools cite it in…

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John Carey

13 Jun 2024

PPC News 9 min

What UK Businesses Need to Know About Consent Mode v2

Google Consent Mode v2 is a framework that adjusts how Google tags behave based on a visitor’s cookie consent choices.…

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David Galvin

13 Jun 2024

Local News 11 min

What Is the Difference Between Local SEO and National SEO?

They’re both SEO. They both involve keywords, content, links, and technical work. But local SEO and national SEO are different…

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Liam Blackledge

3 Jun 2024

SEO News 11 min

How to Measure SEO ROI

SEO ROI tells you whether the money you’re putting into organic search is generating more revenue than it costs. The…

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Charlotte Clifford

19 May 2024

SEO News 15 min

How to Optimise a WooCommerce Store for SEO

WooCommerce powers roughly 36–39% of all online stores, depending on whose data you trust. It’s the default choice for anyone…

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Liam Blackledge

10 May 2024

SEO News 11 min

How to Earn Backlinks with Data-Driven Content

Reader profile: UK-based SEO professionals, in-house marketers, or agency-side strategists who already understand what backlinks are and why they matter.…

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Gemma Lutwyche

3 May 2024

SEO News 12 min

How to Write Blog Posts That Actually Rank on Google

Most blog posts never rank for anything. They get published, shared once on social media and then sit at the…

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Gemma Lutwyche

11 Apr 2024

SEO News 12 min

How to Choose an SEO Agency Without Getting Burned

Picking the wrong SEO agency costs more than money. It costs months of lost momentum, potential damage to your site,…

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Charlotte Clifford

11 Apr 2024

SEO News 13 min

How Much Does SEO Cost in the UK?

Most UK businesses pay between £500 and £5,000 per month for SEO. But that range is about as useful as…

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Charlotte Clifford

29 Feb 2024

PPC News 11 min

What Is Server-Side Tracking and When Does Your Business Need It?

Server-side tracking moves data collection from the visitor’s browser to a server the business controls. Instead of tracking scripts running…

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Liam Blackledge

28 Feb 2024

SEO News 14 min

What Is E-E-A-T and Why Does Google Use It?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to evaluate the quality of content in…

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David Galvin

13 Feb 2024

SEO News 12 min

How to Reduce Bounce Rate With Practical Changes

Bounce rate tells you what percentage of visitors land on your site and leave without doing anything meaningful. Not just…

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Liam Blackledge

25 Jan 2024

SEO News 18 min

How to Optimise Category Pages for Better Rankings

Category pages are the workhorses of ecommerce SEO. They sit between your homepage and your product pages, targeting the high-volume…

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David Galvin

21 Jan 2024

SEO News 12 min

How to Run a Competitor Backlink Analysis and Find Link Gaps

Every website ranking above you got there for a reason. Content quality, technical health, and user experience all play a…

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Liam Blackledge

13 Jan 2024

Local News 11 min

How to Rank in the Google Map Pack

The Google Map Pack (sometimes called the Local Pack or 3-Pack) is the block of three business listings that appears…

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Liam Blackledge

8 Jan 2024

SEO News 16 min

Website Migration SEO Checklist. How to Move Without Losing Rankings

A website migration is one of the highest-risk activities in SEO. Change a URL structure, swap a CMS or move…

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David Galvin

24 Nov 2023

SEO News 18 min

How to Make JavaScript-Heavy Sites Rank in Google

Google can render JavaScript. That’s the good news. The bad news is that rendering JS is roughly 100 times more…

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David Galvin

13 Nov 2023

PPC News 9 min

How to Use Google Tag Manager for SEO and PPC

Google Tag Manager is a free tool that lets you add and manage tracking codes on your website without editing…

DG

David Galvin

21 Oct 2023

SEO News 12 min

What You Can and Can’t A/B Test for SEO

A/B testing for SEO is the practice of splitting a group of similar pages into a control set and a…

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Liam Blackledge

15 Oct 2023

SEO News 14 min

The True Cost of Not Investing in SEO

Organic search is quietly responsible for the majority of website traffic in most industries. When a business doesn’t invest in…

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Charlotte Clifford

23 Sep 2023

Local News 13 min

How to Optimise Your Google Business Profile for Local Search

Your Google Business Profile (formerly Google My Business) is one of the most direct ways to influence how your business…

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David Galvin

3 Sep 2023

PPC News 10 min

How Attribution Modelling Reveals Which Channels Drive Revenue

A customer visits the site through a Google search, returns two weeks later via an email link, clicks a retargeting…

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David Galvin

26 Aug 2023

SEO News 13 min

What Is Digital PR and How Does It Build Links?

Reader profile: UK marketing manager, SEO lead or business owner who’s heard “digital PR” discussed alongside link building and wants…

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Gemma Lutwyche

25 Jul 2023

PPC News 10 min

How to Split Your Marketing Budget Across SEO, PPC, and Social

How you divide your marketing budget matters more than how large it is. A business spending £3,000 a month on…

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Charlotte Clifford

24 Jul 2023

SEO News 12 min

Why Mobile Experience Is a Ranking Factor and How to Fix Yours

Google uses the mobile version of your site for indexing and ranking. That’s not new information. But knowing it and…

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David Galvin

24 Jul 2023

PPC News 12 min

What Is Conversion Rate Optimisation and How Does It Work?

Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action. That…

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Liam Blackledge

21 Jul 2023

SEO News 12 min

How to Improve Site Speed Without Touching Code

Your website’s speed affects everything that matters: where you rank, whether visitors stick around, and how many of them convert.…

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David Galvin

19 Jul 2023

SEO News 8 min

How to Measure Whether a Backlink Is Actually Valuable

Not all backlinks are equal. A single link from a relevant, authoritative site can shift rankings more than a hundred…

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Liam Blackledge

17 Jul 2023

SEO News 9 min

The GA4 Reports Every SEO Team Actually Needs

Google Analytics 4 contains hundreds of report combinations. Most of them are irrelevant to SEO. The default reports GA4 ships…

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Liam Blackledge

14 Jul 2023

SEO News 13 min

Beyond Google. Search Engines Around the World Explained

Google dominates global search with roughly 90% market share, but it’s far from the only game in town. Depending on…

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David Galvin

29 Jun 2023

SEO News 10 min

How to Prevent Content Cannibalisation on International Sites

Content cannibalisation happens when two or more pages on your site compete for the same keyword. Google can’t decide which…

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Gemma Lutwyche

28 May 2023

PPC News 10 min

How to Set Up Conversion Tracking in GA4

Conversion tracking in GA4 answers the question that traffic data alone cannot: is your website actually producing business results? Without…

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Liam Blackledge

5 May 2023

SEO News 12 min

How B2B SEO and B2C SEO Strategy Differs

The fundamentals of SEO don’t change based on who you’re selling to. Google still crawls, indexes, and ranks pages using…

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Liam Blackledge

1 May 2023

SEO News 14 min

How Robots.txt Works and How to Use It Properly

Robots.txt is a plain text file that sits in your site’s root directory and tells search engine crawlers which parts…

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David Galvin

31 Mar 2023

SEO News 15 min

How Long Does SEO Take to Work?

Three to six months. That’s the answer you’ll get from most agencies, and it’s not wrong – but it’s not…

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Charlotte Clifford

7 Mar 2023