SEO News The Data Is In Google described the August 2026 spam update as a normal spam update, but the first ranking data suggests it was anything but quiet. According to SE…
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2 minThe August 2026 Spam Update Has Finished Google has confirmed the August 2026 spam update is complete. It ran from…
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2 minGoogle Launches the August 2026 Spam Update Google has started rolling out the August 2026 spam update. It began on…
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2 minGoogle Rolls Out the June 2026 Spam Update Google has released and completed the June 2026 spam update. It began…
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2 minThe May 2026 Core Update Has Finished Google’s May 2026 core update has finished rolling out. It started on 21…
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2 minGoogle Launches the May 2026 Core Update Google has started rolling out the May 2026 core update, the second broad…
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2 minSpam Rules Now Cover AI Answers Google has updated the wording of its spam policies to explicitly cover attempts to…
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2 minA Far Bigger Update Than December The first ranking data from the March 2026 core update is in, and it…
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2 minGoogle Confirms the March 2026 Core Update Has Finished Google has confirmed that the March 2026 core update has finished…
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3 minGoogle Launches the March 2026 Core Update Google has confirmed the rollout of the March 2026 core update, which began…
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3 minGoogle Launches the March 2026 Spam Update Google has confirmed the rollout of the March 2026 spam update, which began…
PPC News
12 minYou’re asking the wrong question. Not because it’s a bad question – it’s the one every business owner asks eventually…
AI/LLMs News
9 minYour marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows…
SEO News
11 minDuplicate content is one of the most misunderstood problems in SEO. There’s no penalty for it. Google has said so…
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15 minIf you run a website that targets users in different countries or languages, hreflang tags tell search engines which version…
SEO News
11 minEntity SEO is the practice of optimising content and technical signals around entities – the specific people, organisations, places, concepts…
Local News
12 minA local citation is any online mention of your business name, address, and phone number (NAP). Citations appear on business…
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21 minShopify powers roughly 28-30% of US e-commerce, according to various industry estimates, and its UK presence has grown steadily over…
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12 minBlack hat SEO is any tactic that violates Google’s spam policies in an attempt to manipulate search rankings. It covers…
AI/LLMs News
16 minSEO has been declared dead roughly 4,852 times since January 2016, according to an Ahrefs count of published articles making…
Local News
13 minIf you run a business that goes to the customer – a plumber, locksmith, mobile mechanic, pest controller, or cleaning…
AI/LLMs News
7 minllms.txt is a proposed web standard that provides AI systems with a structured summary of a website’s most important content…
SEO News
8 minThere’s no universally correct answer here. The right model depends on your budget, your growth stage, the complexity of your…
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12 minYou can have a dozen SEO dashboards and still not know whether your organic strategy is working. That’s because most…
SEO News
13 minThe way people search in Tokyo has almost nothing in common with how they search in Birmingham. Different languages, different…
Local News
12 minIf your business operates in more than one location, you’ve got a problem most SEO advice doesn’t properly address. Standard…
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13 minSchema markup is code you add to your website that helps search engines understand what your content is about. It…
Local News
6 minNAP stands for Name, Address, and Phone number – the three pieces of business information that appear across your website,…
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11 minEvery e-commerce site deals with products going out of stock. It’s unavoidable. What separates well-run stores from the rest is…
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12 minA website redesign doesn’t have to mean a traffic nosedive. The ranking drops that follow most redesigns aren’t caused by…
PPC News
11 minMost businesses treat SEO and PPC as two separate budget lines fighting for the same pot of money. Marketing managers…
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6 minTopical authority is the degree to which a website is recognised as a comprehensive, trustworthy source on a specific subject.…
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17 minLink building is the process of getting other websites to link back to yours. Those backlinks act as third-party endorsements…
Local News
13 minGoogle reviews directly influence where your business appears in local search results. They’re one of the strongest signals Google uses…
PPC News
10 minSEO and PPC both drive traffic to e-commerce sites, but they work on fundamentally different timelines, cost structures and conversion…
SEO News
11 minSEO doesn’t sell itself in the boardroom. Most senior decision-makers understand paid advertising because it works like buying something: spend…
AI/LLMs News
10 minNot all content formats are equally likely to be cited by AI systems. Research analysing tens of thousands of AI…
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8 minGoogle Search Console is a free tool from Google that shows how your website appears in search results. It reports…
AI/LLMs News
6 minGenerative Engine Optimisation (GEO) is the practice of optimising content so that AI-powered search systems like ChatGPT, Google AI Overviews,…
SEO News
21 minE-commerce SEO is the process of optimising an online store so its product pages, category pages, and supporting content rank…
SEO News
12 minCrawl errors happen when a search engine tries to access a page on your site and can’t. Sometimes the page…
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10 minMost websites fall into the same trap. They publish blog posts that attract traffic but never convert, or they build…
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8 minContent pruning is the process of auditing existing website content and deciding what to keep, update, consolidate or remove. Over…
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12 minA content audit is a systematic review of every piece of content on your website, measured against performance data and…
SEO News
13 minAn XML sitemap is a file that lists the URLs on your website you want search engines to find. It’s…
AI/LLMs News
2 minTraffic from AI-powered search tools is growing rapidly. ChatGPT, Perplexity, Google Gemini, Microsoft Copilot and other AI platforms now send…
SEO News
13 minYou can target the right keyword and still get it completely wrong. It happens all the time. A business picks…
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7 minA pillar page is a comprehensive page covering a broad topic. Topic cluster pages are more focused pages covering specific…
SEO News
15 minCore Web Vitals are three specific metrics Google uses to measure how real users experience your website. They track loading…
AI/LLMs News
12 minA zero-click search is a search that ends on the results page. The user gets their answer from a featured…
AI/LLMs News
7 minGoogle AI Overviews are AI-generated summaries that appear at the top of search results, providing direct answers to queries before…
AI/LLMs News
8 minWhen ChatGPT, Perplexity, Gemini or Google’s AI Overviews cite a web source in their response, that citation is not random.…
SEO News
12 minGoogle wants to send people to pages that answer their question quickly, clearly and without friction. That’s the entire overlap…
SEO News
11 minThe quality of work you get from an SEO agency depends heavily on what you give them to work with.…
SEO News
12 minA canonical tag is a snippet of HTML that tells search engines which version of a page you want indexed…
SEO News
12 minGuest posting is the practice of writing content for another website in exchange for a backlink to your own. The…
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11 minEvery SEO tool on the market will happily flag hundreds of “toxic” backlinks pointing at your site. Red warnings, danger…
SEO News
15 minProduct pages are where the money is. They’re the pages people land on when they’re ready to buy – or…
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9 minThe short answer: subdirectories consolidate link equity under one domain and are simpler to manage. Subdomains give you more separation…
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16 minInternal links are hyperlinks that point from one page on your site to another page on the same site. They’re…
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13 minScaling content production sounds simple. Hire more writers, publish more pages, watch traffic grow. In practice, most businesses that try…
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10 minEvery keyword strategy eventually hits the same question: should you chase the big, high-volume search terms or focus on the…
AI/LLMs News
6 minAnswer Engine Optimisation (AEO) is the practice of structuring and optimising content so that AI-powered search tools cite it in…
PPC News
9 minGoogle Consent Mode v2 is a framework that adjusts how Google tags behave based on a visitor’s cookie consent choices.…
Local News
11 minThey’re both SEO. They both involve keywords, content, links, and technical work. But local SEO and national SEO are different…
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11 minSEO ROI tells you whether the money you’re putting into organic search is generating more revenue than it costs. The…
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15 minWooCommerce powers roughly 36-39% of all online stores, depending on whose data you trust. It’s the default choice for anyone…
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10 minThe fastest way to earn backlinks without begging for them is to publish something nobody else has. Original data –…
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12 minMost blog posts never rank for anything. They get published, shared once on social media and then sit at the…
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12 minPicking the wrong SEO agency costs more than money. It costs months of lost momentum, potential damage to your site,…
SEO News
13 minMost UK businesses pay between £500 and £5,000 per month for SEO. But that range is about as useful as…
PPC News
11 minServer-side tracking moves data collection from the visitor’s browser to a server the business controls. Instead of tracking scripts running…
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14 minE-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to evaluate the quality of content in…
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12 minBounce rate tells you what percentage of visitors land on your site and leave without doing anything meaningful. Not just…
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18 minCategory pages are the workhorses of ecommerce SEO. They sit between your homepage and your product pages, targeting the high-volume…
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12 minEvery website ranking above you got there for a reason. Content quality, technical health, and user experience all play a…
Local News
11 minThe Google Map Pack (sometimes called the Local Pack or 3-Pack) is the block of three business listings that appears…
SEO News
17 minA website migration is one of the highest-risk activities in SEO. Change a URL structure, swap a CMS or move…
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19 minGoogle can render JavaScript. That’s the good news. The bad news is that rendering JS is roughly 100 times more…
PPC News
9 minGoogle Tag Manager is a free tool that lets you add and manage tracking codes on your website without editing…
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12 minA/B testing for SEO is the practice of splitting a group of similar pages into a control set and a…
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14 minOrganic search is quietly responsible for the majority of website traffic in most industries. When a business doesn’t invest in…
Local News
13 minYour Google Business Profile (formerly Google My Business) is one of the most direct ways to influence how your business…
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10 minA customer visits the site through a Google search, returns two weeks later via an email link, clicks a retargeting…
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13 minDigital PR is the practice of using newsworthy content, data-driven campaigns and journalist outreach to earn coverage in online publications.…
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10 minHow you divide your marketing budget matters more than how large it is. A business spending £3,000 a month on…
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12 minGoogle uses the mobile version of your site for indexing and ranking. That’s not new information. But knowing it and…
PPC News
12 minConversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action. That…
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12 minYour website’s speed affects everything that matters: where you rank, whether visitors stick around, and how many of them convert.…
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8 minNot all backlinks are equal. A single link from a relevant, authoritative site can shift rankings more than a hundred…
SEO News
9 minGoogle Analytics 4 contains hundreds of report combinations. Most of them are irrelevant to SEO. The default reports GA4 ships…
SEO News
14 minGoogle dominates global search with roughly 90% market share, but it’s far from the only game in town. Depending on…
SEO News
10 minContent cannibalisation happens when two or more pages on your site compete for the same keyword. Google can’t decide which…
PPC News
10 minConversion tracking in GA4 answers the question that traffic data alone cannot: is your website actually producing business results? Without…
SEO News
12 minThe fundamentals of SEO don’t change based on who you’re selling to. Google still crawls, indexes, and ranks pages using…
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15 minRobots.txt is a plain text file that sits in your site’s root directory and tells search engine crawlers which parts…
SEO News
15 minThree to six months. That’s the answer you’ll get from most agencies, and it’s not wrong – but it’s not…
