PPC News A Global Rollout With a Bigger Toolkit OpenAI is expanding ChatGPT ads into more international markets, rolling out to select countries across Europe, India, the Middle East and North Africa.…
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PPC News
2 minKeyword Control Comes to AI Mode Google is testing Search ads in AI Mode that are triggered by exact and…
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2 minA Long-Standing Setting Disappears Google Ads is removing the campaign-level language targeting setting from Search campaigns, with the change rolling…
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2 minLegacy Search Features Are Being Retired Google has set out when legacy Search campaign features will be automatically moved into…
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1 minLocal Intent Gets a Sharper Focus Google has updated Performance Max store-goal campaigns so advertisers can prioritise nearby, high-intent visitors…
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2 minUK Advertisers Get Access OpenAI has launched ChatGPT Ads Manager in the UK, giving British advertisers direct access to advertising…
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1 minThe End of Standalone Display Google is retiring standalone Display campaigns and moving them into Demand Gen. From June 2026,…
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2 minA Sensitive Category Enters AI Search Google has confirmed it is testing healthcare ads in AI Mode, offering an early…
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1 minChatGPT Moves Into Performance Advertising OpenAI is expanding ChatGPT ads into performance advertising, adding conversion-focused ads, tracking tools and pay-for-results…
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2 minA New Generation of Ad Formats At Google Marketing Live 2026, Google unveiled a new set of Gemini-powered ad formats…
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2 minCatalogues Become Ads Inside ChatGPT OpenAI is making a clearer push into e-commerce advertising. Retailers can now connect their product…
Gorilla News
13 minThe landing page is the campaign. Most agencies don’t act like it. Here’s something that most PPC agencies won’t tell…
PPC News
12 minYou’re asking the wrong question. Not because it’s a bad question – it’s the one every business owner asks eventually…
AI/LLMs News
9 minYour marketing data lives in a dozen different places. Google Analytics shows traffic. Search Console shows queries. Google Ads shows…
PPC News
11 minQuality Score is Google’s 1-10 rating of your keyword-level ad experience. It’s built from three components: expected click-through rate, ad…
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11 minMost businesses treat SEO and PPC as two separate budget lines fighting for the same pot of money. Marketing managers…
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13 minIndustry estimates consistently put wasted Google Ads spend at around 20% of total budget. That’s not a rounding error. For…
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10 minGoogle Ads dominates paid search. That’s not controversial. But Microsoft Ads has quietly built a network that reaches far more…
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10 minSEO and PPC both drive traffic to e-commerce sites, but they work on fundamentally different timelines, cost structures and conversion…
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8 minA Google Ads audit is a systematic review of every account element that affects performance. It is how you find…
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9 minFacebook and Instagram both run through Meta Ads Manager, which means the targeting, bidding and reporting infrastructure is identical. The…
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9 minIf you’ve asked an agency how much Google Ads costs, you’ve probably heard some version of “it depends.” That’s technically…
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15 minGoogle Shopping ads are the product listings that appear at the top of Google search results with an image, price,…
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10 minSmart Bidding is Google’s set of automated bid strategies that use machine learning to optimise for conversions or conversion value…
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9 minGoogle Consent Mode v2 is a framework that adjusts how Google tags behave based on a visitor’s cookie consent choices.…
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8 minLinkedIn Ads cost more per click than almost any other paid advertising channel. That’s the headline most marketers fixate on.…
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6 minMost PPC reports contain too many numbers and not enough insight. A dashboard full of impressions, clicks and CTR looks…
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11 minServer-side tracking moves data collection from the visitor’s browser to a server the business controls. Instead of tracking scripts running…
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8 minThe best PPC campaign imaginable still fails if the landing page doesn’t convert. You can nail your keyword targeting, write…
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9 minGoogle Tag Manager is a free tool that lets you add and manage tracking codes on your website without editing…
PPC News
13 minPerformance Max is Google’s all-in-one campaign type that runs ads across Search, Shopping, Display, YouTube, Gmail, Maps, and Discover from…
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10 minRemarketing and retargeting are not the same thing, despite what most of the internet will tell you. The short version:…
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10 minA customer visits the site through a Google search, returns two weeks later via an email link, clicks a retargeting…
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9 minTikTok has over 1 billion monthly active users globally, and the UK is one of its strongest markets. The platform…
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10 minHow you divide your marketing budget matters more than how large it is. A business spending £3,000 a month on…
PPC News
12 minConversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action. That…
PPC News
10 minConversion tracking in GA4 answers the question that traffic data alone cannot: is your website actually producing business results? Without…
