A Global Rollout With a Bigger Toolkit
OpenAI is expanding ChatGPT ads into more international markets, rolling out to select countries across Europe, India, the Middle East and North Africa. At the same time, it is adding a batch of advertiser tools covering audience management, conversion measurement, campaign pacing, reporting and campaign creation.
Among them, advertisers are getting more flexibility in how they build and manage custom audiences. Combined with the conversion tracking added earlier in the year, it brings ChatGPT noticeably closer to a mature ad platform.
Why It Matters for the Region
For businesses in the UAE and wider Middle East, this is the first real opportunity to advertise inside ChatGPT. The region has some of the highest rates of digital adoption in the world, and conversational AI tools are already part of how many people research products and services.
Early movers have a genuine advantage. Before competition builds, costs tend to be lower and there is more room to learn what works. It also brings a question UAE advertisers know well: how to handle English and Arabic audiences effectively in a new channel.
What You Should Do
If ChatGPT ads are available in your market, plan a structured test. Start with your highest-intent products or services, set up conversion tracking before spending anything and use the new custom audience tools to reach existing customers and lookalike prospects.
Think carefully about language. Test English and Arabic creative separately so you can see which resonates, and measure results against your Google and Meta campaigns to judge where ChatGPT fits in your mix. Our PPC team runs English and Arabic campaigns across the UAE and can plan your test.
